This post is from Mercedes for whom Chetan is an inspiring icon.
The Tri-Star is back where it belongs– on top. The Indian luxury market has seen a rising demand for luxury-on-the-road; and who better to fulfil this need than the iconic Brand? This year saw a slew of launches with the GL-Class, A-Class, the E-Class, the B-Class diesel and of course the G63 AMG. These new vehicles are young, dynamic and technologically advanced and have caught the fancy of the entire nation.
This has been a great year for the Brand and the ‘Dream Car’ portfolio that has worked so well for the Indian consumer.
The ‘Dream Car’ portfolio has ushered in not only new models but a new attitude. Mercedes-Benz has decided that 2013 will be the year of the offensive and their four-pronged strategy reflects the Company’s core ethos– bring in new products and optimise existing ones; expand dealer network; invest more in areas like coaching and training customers; and provide services such as financing, leasing, insurance and maintenance of products.
Everything is in growth mode for Mercedes-Benz. New models, new dealerships and new financial services. With the market opening up and new customers aspiring for the Star, the dream is becoming a reality for more and more consumers looking for luxury, safety and performance.
And for Mercedes, this is truly a dream run.